SUM OF US: CRYSTAL PEPSI
Parody advert to coincide with the re-launch of Crystal Pepsi. The video is a pastiche of the original 1992 Pepsi advert starring Cindy Crawford, except in our version there's a twist. PepsiCo's palm oil policy in Indonesia needs to change, and our video has helped raise awareness for this important issue. The video was viewed over 2 million times across Facebook and YouTube and featured on websites including AdWeek, Creativity Online, Ad Age, The Stable, and Politico.